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Find paragraphs, Place, is defined by Microsoft Encarta World English Dictionary as marketing mix plural marketing mixes noun mixture of marketing techniques the particular mixture of marketing techniques, enabling them to achieve their business objective which, for example and take measures to stimulate sales. Marketing mix can be describes as the use and specification of the 4 Ps describing the strategic position of a product in the marketplace A prominent person to take centre stage was E. Jerome McCarthy in 1960 he proposed a fourP classification which was popularized.
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